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Bosweel appoints new Brand Director and Head of Sales

The Danish shirt manufacturer Bosweel has appointed a new Brand Director & Head of Sales, Rasmus Paludan, from the 1st of July 2018. Rasmus Paludan has several years of experience as sales representative, procurement officer, brand developer and sales responsible within the fashion industry.

Rasmus Paludan leaves a position as Business Development Manager & Head of Sales at the Norwegian family business and distributor Syversen A/S. In this position, Rasmus was responsible for sales and business development of 12 strong brands, including Calvin Klein, OROBLU and Lauren Ralph Lauren in both the Nordic countries and the Baltic States. Rasmus has succeeded in increasing sales and placing the Norwegian family business on the map. Prior to his position at Syversen, Rasmus played a vital part in the Danish menswear business in Denmark as purchasing manager at Dress Partner.

Rasmus Paludan states:

”I felt that the time was right to make a change. And I had no doubt that Bosweel was the right company for me. I am ready to embrace the challenge with both excitement and enthusiasm. To me, being responsible for shaping the future profile of the company and telling the story of a family company that has existed since 1937, is the ultimate challenge.

When Christian approached me, he told me about his plans and ideas for Bosweel. We talked about his views on retail, branding and the future of Bosweel. That sparked something within me. After several talks with Christian and his deeply committed employees, my eager and curiosity to pass on the thoughts that Christian had presented grew even stronger. I look forward to becoming part of the Bosweel history and the company’s fantastic values. We need to strengthen our position as a strong brand specialist in Denmark. And we need to start an international journey to ensure that the unique story about a Danish shirt manufacturer is told outside of Denmark. Because it’s really unique that the company has existed since 1937 with a firm belief in quality, service and hard work.”

Christian Sørensen, managing director and owner of Bosweel, states:

“With great experience and business know-how, Rasmus will play a vital role in strengthening and developing our identity and brand. Furthermore, Rasmus will be responsible for strengthening our sales efforts within all of our segments – retail, corporate wear and private label production. Rasmus is responsible for the cooperation with existing clients as well as the development of new clients in Denmark and on our export markets.

Finding the right profile for this position hasn’t been easy. We needed someone with a relevant background and a great network. But equally important, we looked for a person with a strong personality that understands how to cooperate both internally and externally to create great results. We feel confident that Rasmus possesses these qualifications and look forward to welcoming him to our team.”