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Bosweel updates brand

Press Release

During Spring 2016 the independent Danish Shirtmaker will launch a new multi-faceted brand strategy.

Bosweel’s new strategy, with a focus on brand identity, communication and a new website, will sharpen Bosweel’s profile with an emphasis on individuality, quality and independence.  The brand efforts will be launched under the name ‘Bosweel Independent shirtmakers’, and the new brand design will feature a dark-blue, sand and burnt-orange colour palette.

Bosweel will also launch new product categories with Bosweel Signature, Bosweel Fashion, Bosweel Basic, and Bosweel Formal, as well as a woman’s collection in our classic and high quality fabrics. Bosweel’s Classic Fit, Body Cut and Slim Fit designs have all been updated to reflect the new brand.

Together with the brand strategy launch, Bosweel will unveil a new logo, a new web-design, a CSR strategy, and a new Stock Service portfolio available in print and digitally.

Bosweel