A journal on Independent Shirtmaking
Long term and innovative partnership between the fabric supplier Getzner Textil AG and Bosweel
For more than 30 years Getzner and Bosweel are collaborating. As well as Bosweel also Getzner has defined a new strategy for the shirting sector.
As a textile company which was founded in 1818 in Austria it is really important to enhance permanently and to be steadily innovative. With the focus on strengths and a new individual concept for the customers Getzner tries to intensify their position. Also with a new communication concept Getzner improve their brand identity and brand awareness.
New fair presentation, improved online presence and new sales tools are part of the concept. Simultaneously the right balance between innovation and tradition should not be forgotten.
Getzner was the first weaving mill worldwide which was certified by the ambitious committee of BLUESIGN. Sustainability is for Getzner not a buzzword- it is a requirement we have fulfilled for decades/ for any doing for decades. Own hydroelectric power stations for power generation and own multi-well systems which ensure the whole water supply for the production and drinking water are here mentioned just as two examples out of many.
As a textile manufacturer we have a responsibility for humans, environment and resources. We are proud to be a business partner of Bosweel for such a long time and looking forward to accompany their further developments. We wish Bosweel with this new approach to a changing market all the best.